I had coffee with a friend this morning and we started talking about college.

He told me a story of someone he knows who went to college and got a degree but is unable to find a job in his field. After three years of submitting about 100 applications he returned to his job in construction.

It was sad to hear but I wasn’t surprised. In fact I’ve heard so many versions of this story that as soon as my friend started telling me about someone who went to college I knew it was going to be another story of someone not being able to “use their degree.”

It’s likely you know someone with a similar story.

So why isn’t there a big “uprising” of people protesting the fact college over-promises and under-delivers?

You have kids who are promised the moon if they graduate from some prestigious university only to walk away with $100,000 worth of debt and little to no real-life business skills.

Something is wrong with that. And it’s not a secret anymore. We all know it. But the question is: what are we going to do about it?

More importantly what are YOU going to do about it? What am I going to do about?

I could just sit back and criticize colleges or I could do my best to help kids who are about to graduate high school and let them know there are other options. You don’t have to go to college to get a good job. In fact, that may not even help your chances depending on the field you want to work in.

So this is just one more reason I’m motivated to coach freelancers. To help kids develop skills they can actually use in the marketplace. They may not get a degree from me but they’ll learn how to prospect, sell, submit and follow up on quotes, etc. And guess what? Those are revenue-generating activities. I’d take those skills over a degree any day.