One day I was talking to one of my mentors, Marx, who asked, “Josh, what do you want to be the best at?”

This question bothered me because I didn’t know.

I couldn’t stop thinking about it.

Even though I was working as a freelance copywriter I knew if I said I wanted to be the best copywriter in the world I’d be committing myself to at least 10 years of intense training. I had only been writing copy for 5 years but I knew enough to know the cost of “being the best.”

But it wasn’t even the sheer amount of hard work I was afraid of. I’m not afraid of that. The real reason I refused to say I wanted to be the best copywriter was because I didn’t think it was “the smart move to make.”

And I wasn’t sure if I was “passionate” enough about copywriting (a lot of times I hate writing copy, even though I’m good at it).

Plus, I kept thinking about Robert Kiyosaki’s 4 Quadrants and how “copywriting” would relegate me to the “Self-Employed Quadrant.”

I may never make the leap to “Business Owner,” I thought.

I also thought about Seth Godin’s advice about choosing to either be a freelancer or an entrepreneur. But not both.

I want to be an entrepreneur because I value personal freedom and I desire to do things that will require significant resources.

Getting paid over $125 an hour to write copy is nice but I’m still trading time for money.

For these reasons I refused to “settle” for being a freelancer and decided I would embrace my role as an entrepreneur, something I’m more passionate about.

But there’s still one problem: Marx’s question of, “So, what do you want to be the best at?” still remains unanswered.

As an entrepreneur it’s harder to pinpoint “what” to be the best at.

Is it…

  • Hiring?
  • Team building & leadership?
  • Project management?
  • Systems and processes?
  • Sales?
  • Marketing strategy?

It can be overwhelming to think about.

But the more I think about it the more I realize that as an entrepreneur it’s less about what I’m personally the best at and more about what our company is the best at.

Of course I need to be good at certain skills but the whole point of making the leap from self-employment to business owner is to build something bigger than myself. Something that doesn’t require me to be present or to be “the best” at a particular skill like copywriting or sales.

So I think it would be better to reframe the question and ask, “What do I want my company to be the best at? What do I want it to be known for?”

If I figure that out and I’m able to achieve financial freedom then I can spend the next 10 years being the best at whatever I want to focus on (like chess, copywriting or something else).