The #1 strategy I’ve used over the last 6 years to get high-paying copywriting clients is by far email prospecting.
And before I share my email prospecting system with you, I want to take a minute to share some real life example of sales I’ve made using this strategy:
- $8,300 client. Sent first email on 3/9/16. Closed $5,500 project on 5/9/16. Project was a long-form sales page and series of emails. This client ordered $2,800 more work in the first 4 months bringing total to $8,300.
- $9,000 client. Sent first email on 12/14/15. On 1/29/16 he agreed to hire me on a $1,000/month retainer. This lasted for 9 months brining total to $9,000.
- $12,625 client. Sent first email on 3/16/15. Closed first $3,300 sale on 6/30/16 for landing page and brochure copy. Client ordered $9,325 over the next 9 months bringing total to $12,625.
My point is that this works.
And that’s what you need to focus on if you want to get clients.
Ignore all the “good ideas” like being active on social media, networking and spending time on freelance sites like Upwork.
Just do what works! OK, I’ll end my rant there and explain how this works.
Email Prospecting in 3 Steps
Step 1: Build your list
Identify a group of people you’d like to target. This could be a specific industry, a group of consultants or an association list. To help you decide who to target think about what you know and have experience in. I was an insurance agent for 5 years before I quit to be a freelance copywriter. So I naturally targeted agents at first.
Step 2: Write your emails
What you say in your emails will depend on what type of email prospecting you’re doing. There is “cold email prospecting” where you’re basically sending the same email to groups of people. Or there is “warm email prospecting” where you customize each email for the person/company you’re reaching out to. I prefer the latter.
Step 3: Send your emails
One of the keys to making this work is to not give up after one email. Most people I’ve emailed respond to my 2nd or 3rd follow up email. Let them know you just want to know if they’re interested or not. Give them an option to “opt-out” by saying something like, “If you’re not interested a simple ‘no thanks’ will do.”
Email prospecting is a proven way to get more freelance copywriting clients and it’s made me a lot of money over the last 6 years.
Of course just because it’s simple doesn’t mean it’s easy. It’s still a lot of work.
You’ll have to schedule time each week for this. Perhaps 1-2 hours a day.
Back when I first started I’d spend entire days prospecting (I was not as good at it back then and I didn’t have the portfolio or testimonials I have today, so it required a lot more work to get discovery calls).
Speaking of discovery calls…
That is the whole purpose of prospecting.
You’re not trying to sell the person via email on a project. You’re selling them on the idea of having a 15-minute call with you to see if you’d be a good fit.
So I hope this helps. Let me know if you have questions.