copywriting process

I started work on a new copywriting project today. It’s for a $6,000, one-on-one coaching program for a client of mine.

My job is to write the copy for a sales page, three emails and two video scripts. He also hired us to design the sales page (my wife Lacie designs those).

So since one of my goals for this blog is to “show my work” I decided to snap some photos of my whiteboard after one of my Focus Sessions:

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