As someone familiar with SEO and online marketing it’s tempting to write for search engines instead of for people.
I know how to do that. I’m not the best but my copywriting website is still on Page One for “direct response copywriter.” An industry with thousands of competitors.
So when I started this personal blog, jmonen.com, I was of course tempted to do the same thing here.
I knew if I just produced enough posts around a certain niche and started getting links that I would start to rank well. And who doesn’t want their blog to be popular?
I hate knowing how little traffic I have right now. And so this felt like a way to crawl out of my hole of obscurity.
But I resisted.
Because I spend enough time on other projects, websites and blogs trying to rank well. I want this to be something different. Something sacred.
There’s nothing wrong with wanting to rank well in search. Like I said, I do it for my commercial sites. But I need a place online where I’m truly free to write what I want to write without worrying about what anyone (including Google) thinks.
So I resist to treat this as just another marketing project. I think of this blog as more of a direct overflow of my real life. I want it to be real. I want it to be raw.
I don’t want it to be a superficial, surface level blog full of a thousand “7 Ways to Be A Better [Blank]” type of blog posts.
But it’s not easy. I constantly have to resist the urge to write for Google and for clicks. However, it feels good.
I’m not sure where it will go but that’s part of the fun, right?