One of the problems freelancers face when they try to get work is not that they get told “no” too much. It’s the fact they settle for maybe.
You never want to hear maybe or the equivalent when you’re in sales. Maybes will kill you! Maybes suck your time and they don’t teach you anything.
What you want is a definitive yes or no.
I was reminded of this today. I have a deal in my sales pipeline that could be a great monthly retainer client.
Last week I asked them what their budget was and they turned the question around on me and asked how much I charge to write a certain amount of JV launch emails.
I told them. And then they went silent. I emailed them a couple days later. No response. I emailed them again and nothing. I emailed them one more time today and asked if we could have a short call to find out where we’re out.
She said, “Yes, I’d love to!”
We’re schedule to meet at 8:30 a.m. tomorrow.
I have no idea how the call tomorrow will go. But I do know this. If I would have got gun shy and refused to follow up like I did I would not be talking with them tomorrow.
I also know that I’m going to get a yes or a no very soon. Why? Because I refuse to settle for a maybe or a non answer.
And if you’re a freelancer trying to get more business you must do the same. Do not settle for maybe. Go for yes or no. It’s way better than maybe.