Today I made the mistake of looking at my blog’s analytics.
I’ve posted a daily blog for 255 days straight.
And even though I told myself I’m not going to worry about how many readers I have for the first year of blogging I can’t help it.
I can’t help but think, Man, I post something on here every single day and I feel like I should have more traffic by now.
In the last 30 days I’ve only had 141 sessions.
That’s like less than 5 sessions a day. I hate that. Maybe I shouldn’t. Maybe I should be grateful. And maybe I really shouldn’t care about stuff like this.
But I do!
I know it’s not cool to admit that. It makes me seem vain or selfish or egotistical. And maybe I am those things.
All I know is I have to be honest. I could have looked at those numbers today, got frustrated and then shook it off and wrote some cliche post about How To Enjoy Your Free Days. But that’s not what I did today.
Today I stewed.
I journaled about this issue of low traffic. I felt like it’s unacceptable for this to continue. I started asking myself why I write in the first place. And who do I write for? And what am I trying to help them do?
It was a very introspective day. In between hanging out at the house and doing errands in town with my family, my mind was elsewhere. It was on this stupid problem of low readership…
And I feel like the low readership is merely a symptom of a deeper problem: not having a main focus for this blog!
What if I go 10 years and never find my focus! What a waste of time that would be.
Thoughts like that freak me out.
So in the midst of all these blogging struggles I made a decision to actually do something about it.
Up to this point I have done NOTHING related to SEO for my site.
I have not written any page titles, meta descriptions, submitted a sitemap or tried to get any links. I guess I fell for the whole “If you build it they will come.”
But they’re not coming. 🙁
And so I’m faced with some decisions:
1) Keep doing what I’m doing and expect different results. Keep posting some random thought or idea every day and hope that I’ll somehow attract a loyal following.
2) Make an effort to actually promote this blog! I could choose some main topics and keywords to write about. I could start guest posting and I could start doing some simple on-page SEO stuff.
Seems weird that this is what I’m struggling with considering I’m a copywriter and marketer and I know how to do this stuff!
For example, my other blog, joshuamonen.com, still ranks on Page One for the keyword ‘direct response copywriter.’ And I get quite a bit of business from that.
But I’ve had this weird idealistic mindset about this blog. I feel like I’m taking the high ground or something stupid by refusing to use my marketing skills to get readers to this blog.
“This is my ‘personal blog’ so I don’t need to do that stuff,” I say.
And then here I am on a beautiful Sunday evening sitting outside my house
complaining blogging about how nobody reads my blog! Yes, I feel like an idiot thank you very much.
It’s times like this you can either throw in the towel and say, “Screw it, I’m done!”
Or you can make adjustments. You can do things differently. You can be honest about what it is you really want and go after it.
I still feel like the process of blogging is important. And I sense that I’m doing this for a reason. But it’s not always easy to keep going. Sometimes it just sucks.
But you do it anyway. You write something and hit publish. You look at the crap you just put out for the whole world to see and you cringe at how mediocre it really is.
You wish you could skip this stage. I know I do. I want to jump in front of the line like everyone else. I don’t want to go through this.
But these are valuable lessons. Lessons I hope I never forget.
Now it’s time to shutdown and get ready for a new week. Thank you for reading my rant. And thank you for coming on board during my “early days” of this blog. I promise it’ll get better! 🙂