As a copywriter it’s easy to simply be an order taker.

A client tells you they want copy for 5 emails and a landing page for a new launch they’re doing.

But when you see their offer you instinctively know they need to improve that before they improve their copy.

In this moment you’re faced with a choice, you can either:

1) Quote them on the 5 emails and landing page copy. Make some cash and move on knowing the campaign will probably fail.

Or…

2) Tell them if they really want to make more sales they need to work on their offer first.

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