Yesterday one of my clients emailed me an idea about a new product he wants to launch.

He said if I’d write the copy for the sales page I could get a commission on sales. I looked at the product and it was good. My client also has authority in this area.

I bet if I did it I could make some money.

But I said no.

Why?

Because I’m already spread too thin. I have enough of my own good ideas that I have not yet fully implemented. And if I say yes to this it means I’m saying no to something else.

There’s an opportunity cost to everything.

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