Today I had a call with someone who can supposedly help me market to one of my target audiences in the insurance industry.
I agreed to the call for two reasons.
1) To check out their advertising options.
2) To see how they go about selling their marketing services.
The sales person told me I could buy a dedicated email blast (I hate that term by the way) to their list of 10,500 people for just $1,750 (normally $2,500).
She also told me that she may be able to “talk to someone” to see if she could also throw in 100,000 impressions on the remarketing they would do too.
She mentioned the size of the list (10,500) and the number of impressions (100k) multiple times. But I told her, in a nice way, that I didn’t care about impressions.