As someone familiar with SEO and online marketing it’s tempting to write for search engines instead of for people.

I know how to do that. I’m not the best but my copywriting website is still on Page One for “direct response copywriter.” An industry with thousands of competitors.

So when I started this personal blog,, I was of course tempted to do the same thing here.

I knew if I just produced enough posts around a certain niche and started getting links that I would start to rank well. And who doesn’t want their blog to be popular?

I hate knowing how little traffic I have right now. And so this felt like a way to crawl out of my hole of obscurity.

But I resisted.

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