Me new desk setup!

I think one of the hardest parts of maintaining a personal blog is honest writing.

I can only speak for myself but I constantly struggle with just how honest I should be. I’m not talking about lying. I’m talking about how much of myself and my real life I actually reveal.

Some call it transparency. But that’s a weird word. It makes me think of things that are see-through, like clear plastic.

For example, I decided to start this daily blog because I wanted to document my journey of going from Egypt (self-employed copywriter) to the Promised Land (owning a business).

I thought it would be interesting to keep a daily blog for 10 years to see how things unfold.

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