A couple years ago I hired a business coach, Ed Gandia, to help me grow my copywriting business.
I first heard of Ed while reading The Well-Fed Writer by Peter Bowerman during my first year of freelancing in 2011.
Ed grew his annual freelance copywriting revenue to $180,000 before quitting his day job! So naturally, his story caught my attention.
I read Ed’s blog, listened to his podcast and pretty much consumed anything he published. So when he launched his 2X Coaching Program for copywriters I signed right up!
It was around $6,000 and I think the program lasted around three or four months.
It was organized really well. We would listen to a teaching by Ed and then we’d all hop on a group call to discuss it. But the best part of this whole program were the one-on-one coaching calls I had with Ed.
One of the most helpful things about having a coach like Ed is that they can see those things that are standing between our present reality and our desired future.
And what I realized is that many of those “obstacles” to success are things I’m unaware of. Some call them “blind spots,” and I believe we all have them.
Sometimes these blind spots are simply limiting mindsets we get stuck in.
For example, when Ed asked me about my goals I said, “One of my main goals is to have more reliable income. I’d like to make $10,000/month. And so I need to figure out how to sell monthly retainer packages. Here are some ideas I have for the packages.”
He told me my goal was good but then said something that exposed one of my limiting mindsets. He said:
“Your goal is great. But be careful about focusing too much on ”how“ it will happen. Don’t worry about that so much. The monthly retainers may be what gets you there, or it may be something else. Don’t try to control how it happens. Be open to new ideas and unexpected opportunities.”
It may sound like a minor thing – to shift the focus from “how” something will happen to “what” you want to happen – but for me it was a big deal.
When I stopped worrying about “how” it was going to happen I was once again free to dream and stir up the vision of “what” I had in my heart.
In other words, I didn’t realize it, but when I focused too much on the “how” I shut off one of the most powerful forces in the world: faith!
Don’t get me wrong, I think it’s important to have a plan and pursue it. But I’m convinced that having strong faith and belief has a much bigger impact on whether we achieve our goals or not.
And if I didn’t have a coach to give me this feedback I don’t know if I would ever have realized this. I could read 50 more books and listen to 100 more podcasts without ever discovering this.
So what’s my point? Don’t try to do it all alone. Seek out coaches and mentors who can help you identify your blind spots and shift your thinking to where it needs to be to experience the success you want.
P.S. If you’re a copywriter and you want to grow your business I highly recommend working with Ed Gandia if you ever get the chance. The story I just shared with you was just one of many eye-opening lessons I learned from him. And by the way, he has no idea I’m writing this blog post and I don’t get paid if you work with him or not. I just recommend him because it’s the right thing to do. He helped me increase my monthly revenue by about $3,000/month. So it was a great ROI for me!