“Ask yourself this: What kind of audience could you keep for 50 years? Who’d stay with you that long?” – Steve Pavilina
That’s a tough question for most of us to answer.
I mean it’s hard enough for me to stay focused on one thing for one year, let alone 50.
But the question isn’t what “topic” could you focus on for 50 years. It’s what kind of “audience” could you keep for that long?
That’s a big difference… and if you’ve struggled, like I have, with finding your “One Thing” or your niche, then this question can actually bring some peace of mind. Especially when it comes to things like blogging, writing and business.
There can be a lot of self-imposed pressure to figure out what you should focus on, especially when you feel like you have to stick to it for 5, 10 or 15 years.
I mean you only have ONE life to live so it’s not like you have an unlimited supply of 10-year chunks of time, right?
This can all be so stressful!
But when you shift your focus from your “niche” to your “audience” then things start to make more sense.
You realize you can do a lot of different things for the same type of people. For example, if you’re a blogger and you want to reach Christian Entrepreneurs then you can write about a lot of things (business, money, relationships, books, strategy, marketing, faith, influence, etc.).
Or if you feel called to help men become better husbands and fathers then again, you have a limitless amount of topics you could cover (parenting, marriage, leadership, family, etc.).
So I feel like it’s better to ask “who is my audience?” then “what is my niche?”
That’s what I plan to do with this blog. I’ve been formulating my thoughts on who my Ideal Reader is and I hope to share them with you soon.
But just to give you a sneak peek, I suspect my ideal reader is a Christian Entrepreneur who wants to change the world in big ways. I can drill down deeper and define what type of Christian and Entrepreneur I’m talking about, but these broad strokes give you an idea.
Now I don’t know what the world will look like in 2067. Neither do you.
But I know I’ll be 82 years old then. And I want to be able to look back at my life with little regret. I want to find “my people” and serve them well.
I hope you do too.