One of the interesting things about finding or creating work you love is that the line between work and fun can get blurry.

For example, I like to track how many hours I work on Toggl. I got into the habit of doing this because I wanted to see how long certain freelance copywriting projects took to complete so I knew how much I was making per hour.

I also track all the other “stuff” I do in business, everything from invoicing to prospecting.

But now I have this daily blog, jmonen.com and I didn’t know if it was work or play. And so I didn’t know if I should track the time I spent on it.

Eventually I decided it was more “fun” than “work” for one simple reason:

The purpose of this blog is not to make money.

Will I ever monetize it? Perhaps. But if my #1 goal was to make money with this blog I would take a different approach.

I would focus on ONE topic and go deep into that topic. I wouldn’t publish daily, I would publish one “epic post” a week and spend the other days promoting it. And I would create lead magnets, sales funnels, and landing pages to get people to become paying clients…

…sounds like a lot of “work” right? 🙂

I do enough of that work elsewhere online. And I need a place where I can have fun with my writing and help people at the same time. It’s different here and I like it. It’s my sacred writing place online. Do you have one?